American actor Jacob Elordi has been unveiled as the latest brand ambassador for luxury Swiss watch brand Tag Heuer, following in the footsteps of personalities including Ryan Gosling, Naomi Osaka, and Cara Delevingne, and stars in a campaign for the Monaco chronograph watch.

Tag Heuer announced the collaboration on Instagram, sharing the campaign images captioned 'Introducing our newest ambassador, the standout actor of a new generation, Jacob Elordi! Unafraid to take risks, @jacobelordi is an actor who plays by his own rules and perfectly embodies the #TAGHeuerMonaco spirit with his bold and daring confidence'.